Google Ads and Google Analytics Marketing

Course Fees :

100$ On-site Fees  75$ Online Fees

Course Duration :

15 hrs 

Google Ads and Google Analytics Mastery is an in-depth course designed to equip students with the knowledge and skills needed to effectively manage Google advertising campaigns and analyze website traffic data using Google Analytics. Throughout this course, students will learn how to create, optimize, and monitor Google Ads campaigns to drive targeted traffic and achieve business objectives. Additionally, students will gain proficiency in using Google Analytics to track website performance, understand user behavior, and make data-driven decisions to improve marketing strategies.

Course Objectives:

1. Google Ads Fundamentals: Students will gain a comprehensive understanding of Google Ads, including campaign types, targeting options, ad formats, bidding strategies, and budget management.

2. Campaign Creation and Optimization: The course covers the process of creating and optimizing Google Ads campaigns from start to finish. Students will learn how to set up campaigns, ad groups, keywords, ad creatives, and landing pages for maximum effectiveness.

3. Keyword Research and Analysis: Students will explore advanced keyword research techniques to identify relevant keywords with high search volume and low competition. They will also learn how to analyze keyword performance and make adjustments to optimize campaign performance.

4. Ad Copywriting and Design: The course delves into best practices for writing compelling ad copy and designing visually appealing ad creatives that resonate with target audiences and drive clicks.

5. Bidding and Budgeting Strategies: Students will learn how to set up effective bidding strategies, such as manual bidding, automated bidding, and bidding by conversion goals, to maximize return on investment (ROI) and achieve campaign objectives within budget constraints.

6. Google Analytics Fundamentals: Students will gain a solid understanding of Google Analytics, including how to set up an account, install tracking code, and navigate the interface to access key metrics and reports.

7. Website Traffic Analysis: The course covers how to use Google Analytics to analyze website traffic data, including user demographics, behavior, acquisition sources, and conversion paths. Students will learn how to interpret data to gain insights into user behavior and optimize website performance.

8. Conversion Tracking and Attribution Modeling: Students will learn how to set up conversion tracking in Google Analytics to measure the effectiveness of their marketing campaigns and attribute conversions to specific marketing channels and touchpoints.

   Course Format: The course will be delivered through a combination of lectures, demonstrations, hands-on exercises, case studies, and real-world projects. Students may also have access to Google Ads and Google Analytics accounts for practical implementation.

   Prerequisites: There are no formal prerequisites for this course. However, basic computer literacy and familiarity with online advertising concepts are recommended.

   Assessment: Assessment will be based on participation, completion of assignments, quizzes or exams, and a final project or presentation.

   Outcome: Upon completion of the course, students will have acquired practical skills and knowledge to effectively manage Google Ads campaigns and analyze website traffic data using Google Analytics. They will be equipped to drive targeted traffic to websites, measure campaign performance, and make data-driven decisions to optimize marketing strategies.

   Target Audience: This course is suitable for individuals interested in pursuing a career in digital marketing, advertising, or web analytics. It is also beneficial for business owners, marketers, and professionals looking to enhance their skills in managing Google advertising campaigns and analyzing website traffic data.