Google Ads and Google Analytics Marketing

Google Ads and Google Analytics teaches students how to manage Google advertising campaigns and analyze website traffic data. Through lectures, hands-on exercises, and projects, students learn to create, optimize, and monitor Google Ads campaigns for targeted traffic. Additionally, they gain proficiency in using Google Analytics to track website performance and make data-driven marketing decisions. Ideal for those interested in digital marketing, advertising, or web analytics.

Advanced
Course benifits
  • Proficiency in Google Ads campaign creation and optimization.
  • Competence in analyzing website traffic data with Google Analytics.
  • Skill in making data-driven decisions to optimize marketing strategies.
  • Readiness for careers in digital marketing, advertising, or web analytics.

Requirements
  • Computer access with internet connectivity.
  • Google accounts for accessing Google Ads and Google Analytics platforms.
  • Basic computer skills.
  • Understanding of online advertising concepts (preferred but not mandatory).
  • Commitment to learning and exploring course materials.
  • English proficiency for understanding lectures and assignments.
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Description

Course Fees :

100$ On-site Fees  75$ Online Fees

Course Duration :

15 hrs 

Google Ads and Google Analytics Mastery is an in-depth course designed to equip students with the knowledge and skills needed to effectively manage Google advertising campaigns and analyze website traffic data using Google Analytics. Throughout this course, students will learn how to create, optimize, and monitor Google Ads campaigns to drive targeted traffic and achieve business objectives. Additionally, students will gain proficiency in using Google Analytics to track website performance, understand user behavior, and make data-driven decisions to improve marketing strategies.

Course Objectives:

  1. Google Ads Fundamentals: Students will gain a comprehensive understanding of Google Ads, including campaign types, targeting options, ad formats, bidding strategies, and budget management.

  2. Campaign Creation and Optimization: The course covers the process of creating and optimizing Google Ads campaigns from start to finish. Students will learn how to set up campaigns, ad groups, keywords, ad creatives, and landing pages for maximum effectiveness.

  3. Keyword Research and Analysis: Students will explore advanced keyword research techniques to identify relevant keywords with high search volume and low competition. They will also learn how to analyze keyword performance and make adjustments to optimize campaign performance.

  4. Ad Copywriting and Design: The course delves into best practices for writing compelling ad copy and designing visually appealing ad creatives that resonate with target audiences and drive clicks.

  5. Bidding and Budgeting Strategies: Students will learn how to set up effective bidding strategies, such as manual bidding, automated bidding, and bidding by conversion goals, to maximize return on investment (ROI) and achieve campaign objectives within budget constraints.

  6. Google Analytics Fundamentals: Students will gain a solid understanding of Google Analytics, including how to set up an account, install tracking code, and navigate the interface to access key metrics and reports.

  7. Website Traffic Analysis: The course covers how to use Google Analytics to analyze website traffic data, including user demographics, behavior, acquisition sources, and conversion paths. Students will learn how to interpret data to gain insights into user behavior and optimize website performance.

  8. Conversion Tracking and Attribution Modeling: Students will learn how to set up conversion tracking in Google Analytics to measure the effectiveness of their marketing campaigns and attribute conversions to specific marketing channels and touchpoints.

    Course Format: The course will be delivered through a combination of lectures, demonstrations, hands-on exercises, case studies, and real-world projects. Students may also have access to Google Ads and Google Analytics accounts for practical implementation.

    Prerequisites: There are no formal prerequisites for this course. However, basic computer literacy and familiarity with online advertising concepts are recommended.

    Assessment: Assessment will be based on participation, completion of assignments, quizzes or exams, and a final project or presentation.

    Outcome: Upon completion of the course, students will have acquired practical skills and knowledge to effectively manage Google Ads campaigns and analyze website traffic data using Google Analytics. They will be equipped to drive targeted traffic to websites, measure campaign performance, and make data-driven decisions to optimize marketing strategies.

    Target Audience: This course is suitable for individuals interested in pursuing a career in digital marketing, advertising, or web analytics. It is also beneficial for business owners, marketers, and professionals looking to enhance their skills in managing Google advertising campaigns and analyzing website traffic data.

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About the instructor
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IT Grammar is a certified training and testing center that offers IT,Language,and Exam Preparatory courses

IT Grammar is a distinguished and accredited training and testing center renowned for its comprehensive array of courses. Specializing in IT, Language, and Exam Preparatory programs, we are committed to providing top-notch education and support to individuals seeking to enhance their skills and advance their careers.

Our IT courses cover a broad spectrum of topics, ranging from programming languages and software development to network security and cloud computing. Whether you're a beginner looking to establish a solid foundation or an experienced professional aiming to refine your expertise, our expert instructors are here to guide you every step of the way.

In addition to our IT offerings, we pride ourselves on our Language courses designed to empower learners with effective communication skills. Whether you're looking to improve your proficiency in English, Spanish, French, or any other language, our tailored curriculum and interactive learning methods ensure optimal results.

Furthermore, our Exam Preparatory courses are meticulously crafted to equip individuals with the knowledge and strategies needed to excel in a variety of certification exams. From IT certifications such as CompTIA and Cisco to language proficiency exams like TOEFL and IELTS, we provide comprehensive preparation to help you achieve your goals with confidence.

At IT Grammar, we understand the importance of staying ahead in today's competitive landscape. That's why we prioritize excellence in education, offering cutting-edge resources, hands-on experience, and personalized attention to ensure the success of every student. Whether you're embarking on a new career path, seeking professional development, or simply expanding your knowledge, we invite you to join us on your journey to success.

Online Price: $75 Onsite Price: $100

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